The Eco Advantage
A new era has brought artists and audiences together around the future of our planet. As a company, NNNN is on a mission to design solutions that bring massive savings and benefits to the overall ecological footprint of the music industry. Artists must be able to trust that the equipment they use meets the needs of delivering both a magical performance as well as meeting sustainability goals.
Our technology is here to revolutionize audio in the same way that LED revolutionized lighting.
In short, LED lamps use only 10% of the power compared to incandescent lamps, and they have a much longer lifespan, both of which have clear environmental benefits. In addition, LED has functional benefits with its color rendering capabilities.
Our audio technology enables far fewer speakers to do the same job compared to conventional speakers. See how NNNN speakers solve common venue scenarios with dramatically fewer speakers.
Using NNNN speakers for any given venue has many environmental advantages.
The energy consumption is reduced by the same percentage as the reduced number of speakers, so energy savings compared to conventional speakers of 90-95% are common.
The reduced power consumption could enable many festivals and events to power entirely through the grid, rather than using diesel aggregates.
There are far fewer speakers, amplifiers and cables to transport, which means far fewer trucks for the large scenarios, and smaller vans for the small scenarios.
Even though the weight requirements for supporting the flown speakers is reduced by up to 90%, there will still be a conventional flying rig to support LED screens and lighting at a lot of the venues. Still, for all the venues where flown lighting is not necessary, our stackable speakers will be able to cover larger scenarios than any other on the market.
Unlike lighting, where the technology shift to LED hasn’t necessarily meant less equipment at venues, our audio technology is optimized for less modules, and as a consequence this leads to a smaller environmental impact.
A significant part of the environmental footprint through the lifecycle of any product comes from manufacturing it.
When far fewer speakers are needed compared to conventional speakers for any scenario, fewer speakers are manufactured to cover the market needs. The largest environmental saving is the number of speakers not needed to be built. With an average ratio of 1 NNNN speaker for every 8 conventional speaker, the environmental saving is over 80%.
Transportation is one of the largest contributors of CO2 emissions, and shipping fewer speakers is of course good, but shipping voluminous speakers with lots of air, is something we aim to avoid. We are therefore setting up local manufacturing in the US to cover the North American market, while manufacturing in Norway will cover the European market. We’ll be looking to add optimizations to this as we grow.
Our speakers are made of sustainable Nordic spruce, and we avoid toxic substances such as beryllium.
Our manufacturing in Norway is done with 100% hydroelectric power which has no CO2 footprint.
Our search for better solutions for our environment is a journey we have just begun.
We would be very happy to help with the sustainability goals of your pro audio projects.