The Eco Advantage
A new era has brought artists and audiences together around the future of our planet. As a company, NNNN is on a mission to design solutions that bring massive savings and benefits to the overall ecological footprint of the music industry. Artists must be able to trust that the equipment they use meets the needs of delivering both a magical performance as well as meeting sustainability goals.
Our technology is here to revolutionize audio in the same way that LED revolutionized lighting.
In short, LED lamps use only 10% of the power compared to incandescent lamps, and they have a much longer lifespan - both of which have clear environmental benefits. In addition, LED has functional benefits with its color rendering capabilities.
Our audio technology enables far fewer speakers to do the same job compared to conventional speakers.
Using NNNN speakers for any given venue has many environmental advantages.
The energy consumption is reduced by the same percentage as the reduced number of speakers. Energy savings of 50-90% compared to conventional speakers, therefore, are common depending on the scenario.
The reduced power consumption can enable many festivals and events to power entirely through the grid, rather than using diesel aggregates.
There are far fewer speakers, amplifiers, and cables to transport. This means far fewer trucks for the large scenarios and smaller vans for the small scenarios.
Even though the weight requirements for supporting the flown speakers are reduced by up to 90%, there will still be a conventional flying rig to support LED screens and lighting at a lot of venues. Still, for all venues where flown lighting is not necessary, our stackable speakers will be able to cover larger scenarios than any other on the market.
Unlike lighting, where the technology shift to LED hasn’t necessarily meant less equipment at venues, our audio technology is optimized for fewer modules, and as a consequence, this leads to a smaller environmental impact.
A significant part of the environmental footprint through the lifecycle of any product comes from manufacturing it.
When far fewer speakers are needed compared to conventional speakers for any scenario, fewer speakers are manufactured to cover the market needs. The largest environmental saving is the number of speakers not needed to be built.
Transportation is one of the largest contributors to CO2 emissions. Shipping fewer speakers make a difference, but shipping voluminous speakers with lots of air is something we aim to avoid. Therefore, we are setting up local manufacturing in the US to cover the North American market, while manufacturing in Norway will cover the European market. We’ll be looking to add optimizations to this as we grow.
Our speakers are made of sustainable Nordic birch, and we avoid toxic substances such as beryllium.
Our manufacturing in Norway is done with 100% hydroelectric power, which has no CO2 footprint.