Thisisneverthat Seoungsu Flagship Store

Thisisneverthat is a Seoul-based streetwear brand established in 2010, emphasizing modern design and practicality. The brand resonates with the younger generation through unique graphics and a diverse range of clothing styles, launching new collections each season. It is increasing its global presence through various collaborations that reflect Korean culture and art, and currently operates stores in several countries across Asia, North America, and Europe.

The Thisisneverthat Seongsu store is the brand’s flagship location, meticulously prepared with great attention to detail. The purpose of the installations was to maximize sound quality at the flagship store and enhance visitor experience through the installation of NNNN speakers. This marks the first installation of the NNNN brand in Korea, providing a top-quality sound system that aligns with the store’s unique design and brand identity.